Social Media Special Interest Group- 3rd Session
Following the past 2 successful sessions in Jan and Apr 2013 and supported by encouraging feedback from members for more regular sessions, we bring to you the 3rd session this year. Do join us for an exciting Friday evening with our awesome speaker from SingTel and facilitator from Ministry of Manpower who will share about their interesting experiences with social media. Whether you are tasked with harnessing social media for your organisation, finding out how your peers in other organisations are doing it or you simply want to learn from people who have experienced using social media, this session is just for you.
Details are as follows :
Date: Fri 21 Jun 2013
Time: 2 - 5pm
Venue: SingTel Pickering Operations Complex, 20 Pickering Street, S(048658)iCube, Level 4 (opposite One George Street, near Raffles Place MRT)
1) SingTel’s Sharing Speaker : Miguel Bernas, Director of Digital Marketing, SingTel As an avid social media user and speaker, Miguel is responsible for the set-up of SingTel's digital marketing team in early 2011. Today he manages a Facebook community of over 200,000 fans, a Youtube channel with over 1.5 million views and two Twitter channels. In just over 2 years, he and his team has garnered multiple awards in the digital marketing industry, in recognition of the success of SingTel's digital marketing efforts.
2) SMU Sharing Speaker: Yuyun Wirawati Ishak, Research Librarian, Li Ka Shing Library, Singapore Management University.
Title: Building an Engaged Community through Social Media
Social media has been a hot topic at many discussion forums, seminars, talks and conferences. Best practices on how to increase the number of followers, ways to succeed on social media and getting the best return on investment are abundant. Amidst the social media frenzy, somehow, the ones that get left behind are the customers/users/followers. We are talking on the social media platforms, but are they listening? Is the use of social media equivalent to advertising or an online ‘customer service desk’? These questions lead to a new challenge on social media - how to get the users engaged i.e. to be active rather than passive recipients of information. Building an engaged online community can be more challenging than pumping up the statistics. A more meaningful and deeper level of relationship is possible by engaging your community.
Take the Lead : iKMS Social Media Strategy : Facebook – Triumps & Challenges
Facilitator: Chew Tien Beng, Ministry of Manpower
Tien Beng is the Administrator of our very own iKMS Facebook site https://www.facebook.com/socialmediasig. Tien Beng has extensive experience managing the social media strategy in Ministry of Manpower. He will facilitate this discussion in which he will share his experiences setting up the Facebook and challenges in managing it. Members are invited to take the lead in suggesting ideas and sharing personal stories to make this page a more vibrant and engaging platform.
Members can start off by liking this page - https://www.facebook.com/socialmediasig